No, it's not two front teeth - I have those thanks.
I was asked the other day by my new content marketing mentor (decided it was time to learn, learn and learn some more even if I have been doing this for nearly a decade now) what I want to get out of our training sessions.
Most of all, I want to look after my current clients and new clients and help them get what they need i.e. sales. I know there's more to it than that but in a nutshell, that's why they use me as their website writer/copywriter.
Then I thought, what sectors do I love the most (but not limited too as I've just written for a financial advisor and loved it!) and it really is the natural, sustainable, ethical and local areas of business that truly inspire me.
The other day I went to a workshop held by Beyond the Bin a zero waste initiative that do amazing work ensuring waste from events is either recycled and composted as much as possible. I learnt more about good and bad plastics (the ones that go straight to land fill are bad and the ones that can be recycled are as good as you can get).
I learnt that there are all sorts of compostable and completely biodegradable cutlery, plates and takeaway food carriers that all event organisers should promote and encourage. I met a lovely lady who was big on recycling and I was pleased to share how not using plastic bags is at the top of my list at the moment.
I already knew that plastics never, ever go away and how turtles think plastic bags floating around in the sea look like their next dish of jellyfish when it fact they aren't. After lots of great insights I have now learnt how much I not only want to be a great copywriter but a great environmental writer who specialises in environmental marketing/green marketing.
It's mixing with such amazing people that has reignited my love of writing because I have a cause that aligns with my core values. I wouldn't say I'm a eco-warrior by any stretch but I am passionate about doing the right thing for others and our community. You can't un-see a lot of information I've researched and that's good.
If you know something is bad for you and others, then the only answer is to not do it.
Now for my new bio I'm going to use for my environmental writing (it may be tweaked later on down the track but here it is for now ....
If you're passionate about sustainability and looking after others and your environment contact Cherie Hawkins, a compassionate and dedicated environmental writer who will help you deliver those key messages that need sharing so we can look after our world together!
P.S. So now back to my Christmas wish list ... it looks something like this