Strategic marketing sounds expensive, too hard or even what the hell is it, but let me tell you what it's not. It doesn't need to cost you an arm and a leg with the right people. It's not there to bamboozle you and confuse you. If done properly it's nice and easy steps to follow to get you from A - B.
B being growth and success that is.
Let me share with you my marketing strategy example so you can see what can be done.
My clients love it because of two things, or maybe a few more than two. First of all, it's easy to follow and comprehend. It's designed to get results in the most cost effective manner. Most of what I can provide you, you can use in more than one way, which means you get way more bang for your buck.
So here's my marketing strategy example:
Step One: You fill in the Brand Essentials Worksheet. This sheet is free and it's a genius. You share your brand personality, your values, vision, essence, who your ideal market is and a lot of information that creates the back bone of your marketing strategy.
Step Two: Once I have a good read of your worksheet, I create a key messages document. A key messages document has 4 - 5 key messages for you to use in all your marketing communications. That could be for your website, your flyers and your networking.
The key here is consistency. This is a common problem most people in business struggle with but with a key messages document tucked in your back pocket you can't go wrong.
You can share it with your team so when they're out and about talking about your business, you're all singing from the same hymn sheet.
You can create a nice telemarketing script using this document. Heck you even use it to update all your online bios. That's more than just a two for one offer, that's more like a four for one offer!
Step Three: I meet with all my clients to talk about how they want to proceed. Most of my regular clients have weekly blogs that we create a blog schedule for as part of the marketing strategy.
We talk about seasons, or trends, what's coming up and I join in staff meetings if I need to, to get the insider knowledge. I never take this for granted because it's important I gather as much information as I can so I know what needs to go in your marketing strategy.
We can look at competition, likes and dislikes, demographic, lifestyle of your market - everything we can to uncover who we are talking to. I can refresh website content with new material to give it that real polish that it needs, we can create new pages and new products to continuously leverage our strengths and skills together.
If you want to find out more about easy and affordable marketing strategy get in touch. It's not nearly as hard or as expensive as you might think and drum roll please .... it gets results! That's what we're talking about!
Project Market is your one stop shop for all your marketing needs. As a professional copywriter, communications and marketing strategist I work alone or with a team of the highest quality designers, business consultants and web developers who have the same values as me. That is to provide the highest quality product at the best price on the market. Want to give it a try? Get in contact today!